Big Changes for Mobile Commerce

By on November 1, 2014

Two Big Changes for Mobile Commerce.

Are You Going to Win Too?

mobile-pay-feature

There is a good chance…

Your smartphone is near you 24hrs a day, everyday… Right?

Thats because we can’t live without our smartphones, we use them as camera’s, alarm clocks, message centers and for on-the-go browsing. Guess what else?

They’re going to become everyone’s new wallet.

I know… you don’t buy stuff on your phone. That’s ok, it doesn’t matter lots of other people do.

In fact, Goldman Sachs predicts retail mobile commerce sales (excluding travel $100 billion on its own and excluding digital goods such as music and apps) will jump 45.9% to $298 billion in 2015, increase 39.1% to $415 billion in 2016, rise 24.4% to $516 billion in 2017, and jump 21.3% to $626 billion in 2018. Mobile commerce will represent 27.2% of e-commerce sales in 2014, 33.9% in 2015, 40.5% in 2016, 43.8% in 2017, and 46.6% in 2018, Goldman Sachs forecasts.

This means you should be looking for ways to align yourself & your business for this massive shift.

Here are the two big announcements in the world of mobile commerce that you should be aware of. If you can align a business with these trends you’re going to win big.

Also, as a marketer you should also be aware of these dramatic changes as well. They will impact you as our always-connected world just got a little more connected.

Here they are, first #1.

Apple Pay

It’s going to change a lot things. On Monday, October 20, 2014, the world got access to Apple Pay for the first time.

A new mobile wallet/payment service that is preloaded on the new iPhone 6 class of smartphones.

Why You Should Care

Big deal right? What does that have to do with anything — how is this different from all the other at mobile payment systems created?

Screen Shot 2014-11-01 at 2.26.48 PM

Apple’s Tim Cook Delivers Apple Pay

Because now the banks and credit card networks are on board.

In fact, Nathaniel Popper of The New York Times described the collaboration between Apple and financial institutions as “… a partnership that has the potential to transform one of the banking industry’s most fundamental business lines.”

And it will transform your business as well.

Here’s the way it looks on your new iPhone 6.

apple pay

But…My Driod has Google Wallet

Think about this, can you imagine when prospects can purchase your products and services simply by scanning their fingerprint or entering a 4-digit pin number on their iPhone? That’s not a dream, its happening today and you can profit from it. This is the next massive shift in e-commerce as the worlds biggest companies are beginning to align themselves as players in the new mobile world.

Its just now beginning. Here is number 2.

Facebook’s Atlas

What is it and why you should care.

Atlas, is Facebook’s ad server play. This is a big move for Facebook according to Adage. Once you hear about the details you’ll agree. Essentially, this technology will follow users across multiple apps and devices to all but guarantee your ad is seen.

Whoa.

First and foremost, Facebook, like most marketers, understands that cookies aren’t working. On average, cookies have a 59% tracking success rate, and they overstate frequency by 41%, according to executives on an Atlas launch panel at Advertising Week last week. What’s worse, as the internet shifts to mobile, cookies fail to connect users across devices and do nothing to solve the challenge of mobile conversion tracking.

Historically mobile advertising is not known as the conversion champion of digital marketing, however Atlas will give advertisers the ability to track a purchase made on another device and attribute the conversion back to an initial impression on mobile.

How does Atlas fix the cookie problem? It uses Facebook’s persistent ID rather than a cookie, allowing Atlas to measure user activity on mobile and desktop, including mobile conversion and desktop conversion tracking. Atlas also enables media mix modeling, helping advertisers understand how to allocate their budgets across devices. This may have the most impact we’ve seen in years for solving cross-device reporting and cross-channel issues, dramatically opening up the mobile market.

Why does this matter?

Atlas will allow you to…

  • Show ads outside of Facebook on third-party sites and apps…

  • … across multiple devices (yes, including mobile phones)…

  • …based on pages they’ve visited in the past…

  • … and using the mountain of demographic, interest and behavioral data they have on its users.

Consider this use case: Marketers could leverage Facebook targeting to reach a consumer on ESPN.com, and then use Facebook’s Audience Network to reach that same consumer on ESPN’s SportsCenter app. This is incredibly powerful, and it’s a real shot across the bow at Google and every other vendor still trying to break mobile and desktop targeting out of separate silos.

Incredibly powerful may just be an understatement.

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There are no secrets to succeeding with Online Marketing. You just need to set up the right kind of business structure, understand the formula and build out the process.

Check out my blog: Discovering the 7 Secrets to living the laptop lifestyle.

Check out my blog: Discovering the 7 Secrets to living the laptop lifestyle.

Troy Scott

Troy Scott

Founder at JV Marketing Group
I've created a 7-figure business from scratch and built marketing automation systems responsible for over $50m in sales. Today I coach other entrepreneurs on how to build proven online systems that grow their businesses faster and easier. Can I help you? Go Here ==> http://LearningOnlineStrategies.com

2 Comments

  1. Danica

    December 26, 2014 at 12:50 am

    “Thanks for this write-up!
    I would add that engagement with the mobile shopping app will be able to be key of mobile commerce in future.
    Social media and email marketing campaigns won’t do the trick for these demographics, so it’s important for merchants to get creative. One way to do this is through push notifications sent from a mobile commerce app which have a tap-through rate of about 40-50%. Email open rates hover around 15-20%. Mobile User are more likely to pick up their phones to see a notification and then shop than they are to take time reading a promo email or social post.
    That’s why mobile app builders like http://simicart.com/ developes pushing notification feature as a key feature for retailers to boost their sales and their loyalty customers”

  2. Lisette

    February 23, 2015 at 11:35 am

    ALSO!! APPLE PAY will bring forth all the merchants that NEED those terminals to use APPLE PAY like INGENCO (INGIY its at $22.32). The 4th Industrial EVOLUTION IS COMING!! Graphene will be huge. CABN, NXPI, MDT, STM. This is the time before Apple and Google but bigger!

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